Nick UrbanInnate intelligence, measurable

Partners

The audience that runs the experiment.

Most sponsorships buy impressions. A partnership here puts your product in front of data-driven high performers who buy the instruments, run the protocols, and tell each other what survived. If it holds up under measurement, they notice.

Why this audience

Skeptical, instrumented, and ready to spend on what works.

Data-driven

They wear the CGM, strap on the HRV monitor, and check claims against their own numbers before they repurchase. A verified spec beats a bold promise every time.

Skeptical by default

Marketing language bounces off this crowd. Measured results land. If your product can't survive an instrument, this is the wrong room, and that's the point.

Performance-ROI focused

High performers who treat health spend like any other investment. They ask what the return is, whether it's measurable, and how fast it shows up.

Self-experimenters

They don't wait for consensus. They test on themselves, compare protocols, and bring their networks along when something actually works.

200+Interventions tested
270+Expert conversations
370+Guides published
14+Years of N=1

Formats

Four ways to work together.

01 · Podcast

Podcast sponsorship

Host-read placements on High Performance Longevity, delivered inside the conversation. The show runs 270+ expert conversations deep, and the audience listens closely.

02 · Testing

Product testing

Rigorous, instrument-verified review consideration through Outliyr. Products get measured, results publish as they land, failures included. Consideration is real; a favorable verdict is never for sale.

03 · Newsletter

Newsletter

Weekly field notes to 10,000+ readers. Short, specific, and opened because every issue reports what survived testing.

04 · Advisory

Private advisory

A small advisory practice, by application. Inquire and Nick will tell you plainly whether it fits.

How it works

Three steps, no maze.

01

Inquire

Use the contact form and pick the Partner door. Say what you make and what you’re after. Short beats polished.

02

Fit call

If it looks like a match, a short call checks fit both ways. No deck required.

03

Tested like everything else

Offers get the same treatment as the gear: measured first. What goes live is what held up, which is why an endorsement here still means something.

Start here

Request the media kit.

Current audience numbers and rates come with the full media kit, sent on request. Use the contact form, pick the Partner door, and it lands in front of Nick.

One experiment away.

Weekly field notes · What survived testing · No recycled advice